Marketing Direct

Tested Concepts In Lead Generation

Programs and Services

Leads By Mail

Small Space Ads

With business markets splintering (see Customer Care), the challenge to get and keep customers has never been greater.  Where do you find new customers?  Consider small space, inquiry-generating ads (classified display ads and one-inch ads are a good starting point).

With your input, we write the copy... then select a low-cost place to test (NOTE: Forget big ad schedules!  Your test ad runs one time... and one time only!).

Things you'll learn include:

• How to make small ads pay.
• How to test on a shoestring budget (bring in more leads, more customers, without spending more money).
• How to evaluate results (a word or headline, for example, can make a big difference in results).

NOTE: The appeal of this program is that each test paves the way for a more successful ad.  The goal?  Make enough sales by mail so your ad more than pays for itself in the new business it generates.

The Follow-Up Program

Not only is an inquiry-generating, direct-response ad tested... but follow-up letters are also produced to convert additional inquiries into sales.  Each step of the lead generation process is tested on a small scale to make sure your cost-per-lead and cost-per-order are profitable and in line with YOUR expectations.  It's perfect for new product introductions or simply to get more leads and more sales from your current programs.

Simple Brochures, Flyers, Fact Sheets

This program provides simple, low-cost direct response ad-ons that can make an existing follow-up package pull even better.  EXAMPLE: The most graphically gorgeous and clever sales literature will fail... unless it appeals to VALID NEEDS of the customer.  A simple flyer — black & white — addressing these issues can make a significant difference in the results you get from the dollars you spend.

Postcards

Nothing drives business like a postcard promotion.  Postcards are a fast, easy and cost-effective way to generate leads and reach your target audience regularly.  This program lets you test a simple black-and-white mailing... or do a full color promotion.  We'll write the copy, produce the cards and get them mailed.

QUESTIONS?