Is it practical? Almost any advertising question
can be answered simply, cheaply, and decisively by running a test
ad. A test ad can tell you which headline pulls best; which
offer sells more; what photo or illustration attracts
the most readers; which copy pulls more orders, etc.,
etc. Determine the effectiveness of your advertising NOT
by arguments among corporate decision-makers... but by a simple
test campaign.
Is it priced right? Follow the cardinal rule of
direct marketing: test everything on a small scale before
spending money on a large scale. Keep your test under
$1000.
Is it profitable? Beware of advertising sales
speople preaching "frequency" or "multiple insertions". Run your
test ad one time and one time only! Before buying
more ads, find out if your test ad is profitable. How to do it?
Track and measure results. Determine (a) cost per order; (b)
cost per inquiry; (c) conversion ratio; (d) average order. Once
you know these facts, you'll know if it pays to run your ad
a second time.
Are the results measurable? At Marketing Direct
we are committed to producing results that are measurable. No
"hocus-pocus". Just tested methods that pull orders and
make sales. To view the results of a Marketing Direct lead
generation program, click Results and you'll see "the
numbers".
Take the Marketing Direct Challenge. If you're
willing to measure your lead
generation results based on equal dollars spent with our approach
vs. your existing method, we will guarantee you will
receive more sales with our service than you are now
getting. We also guarantee a lower cost per order than any
program you have tried before.
