Marketing Direct

Tested Concepts In Lead Generation

Programs and Services

Customer Care

With business-to-business markets fragmenting into more specialized niches, the number of good prospects is diminishing.  As a result, each business will be forced to pursue their competitors' customers.  Keep your competitors from stealing YOUR customers, and, more importantly, take better care of the customers you already have.

The following programs will help you accomplish this.

Letters

Do you need winning customer care letters or sales letters — to get appointments... stimulate sales... persuade a hesitating prospect to buy... or simply spread good will among customers?  Whether it's a "money getter" specially designed to clinch profit or a more subtle approach that you need, use this program on a per letter basis... or as a total campaign with a series of letters.

Who is it for?

Sales Managers — enhance the effectiveness of your prospecting efforts.

Marketing Managers — build customer loyalty.

High Performers — turn inactive (neglected) prospects into ACTIVE, paying customers.

Under performers — get back on track.

Letter Coaching

This program is appropriate for either an individual or a group in order to make an existing sales letter more compelling, more persuasive through step-by-step guidelines on ways each part of the letter can be improved.

Database Marketing

Is your prospect list scattered about on slips of paper, business cards or sticky notes?  We''ll get you organized... building a database so your customers and prospects can be serviced better and more precisely (mass marketing no longer works.  Customized and individually-tailored marketing efforts are necessary).

• You supply the data.  We do the rest.  From simple follow-up calls to your best customers to routine mailings to key segments of your house list, we do everything for you (EXAMPLE: Prospects you've visited or called in the past week can be sent personalized, first-class follow-up letters.  All you do is e-mail or voice-mail a list of the prospects you want contacted).



• The program is easy to test.  You can start with 10 prospects or 10,000.  A big prospect list is NOT required.



• For any direct mail, telemarketing, lead generation or sales prospecting you do... this program will not just save you time, work and money... it will help you get AND keep more customers.

Internet Marketing

Attract new customers and better serve the ones you already have.  How to do it?  Put your business on-line, offering the convenience of a 24-hour mini-mart... and the personal service of an old fashioned general store.

Our new e-commerce program lets you test market your business with your very own web site... but WITHOUT buying a URL address or paying expensive hosting fees.  Save time, money and high-tech headaches.  Try this program BEFORE investing in a full blown web site.  Typical cost to test this program?  $500 to $900.

QUESTIONS?